Armelle grew up in Harnes, a small town in the North of France. In 2010 she opened her cake shop “Armelle’s Kitchen” on the main street of Kilcullen where she makes sweet treats with her Scottish husband Kenny.
- What brought you to Ireland?
- Tell me about your foodie occupation?
- Why did you decide to open a cake shop?
So I did some research, had a look at what was around and I started the cake making business from the house. I was determined to make proper homemade treats, where my kitchen would be open so anybody could see what’s happening. I put the website together and started spreading the word as best I could. The feedback was very good and I had regular orders from a local caterer. Incidentally, 9 months later a shop in Kilcullen went for rent, that’s when we decided to take the plunge and really go for it. We re-did the whole interior and fitted a kitchen that is completely open. It happens often that a customer has a look at what I’m doing, what’s in preparation or what’s cooling down. Some people ask questions or look for advice and I’m always happy to answer.
- Describe a typical day in Armelle’s Kitchen
Monday: shop is closed but we are busy bees…paperwork, shopping for ingredients, catching up with some emails, checking the orders for the week and plan. Also look at previous week’s “to do list” that I didn’t finish and add more stuff on it. Baking in the afternoon to prepare opening on:
Tuesday: up at 5, baking to fill up display fridge and be ready to open at 8.30. Lots more baking and preparing pastry creams and butter creams to have a bit of a head start. Kenny makes some macarons in the other kitchen. He would also get in touch with the shops and cafes we supply to see what stocks are left and plan what quantities to deliver this week.
Wednesday: Preparing the packaging for deliveries and starting to put everything together. More baking…
Thursday: we finish the packing up and do the pastries that need to be done as late as possible, then Kenny faces the Dublin traffic to deliver to the different places and catches up with Managers and Owners. Macarons and almond rochers are being dispatched to Ardkeen Grocer in Waterford too. More baking…
Friday: It usually starts with genoises for the occasion cakes ordered for the weekend. Then I layer them with butter cream and do the decorations as the day goes by. Kenny does more macarons and files the paperwork from the deliveries. More baking…
Saturday: It’s the busiest day of the week. I start by finishing the decorations on the cakes that have been ordered then prepare some packaging for next week. I don’t bake much in the afternoon because we close Sundays and Mondays, depending how busy it is of course. In the afternoon I usually catch up on emails, plan for the next celebration on the calendar, update the website etc … Kenny does lots of macarons on Saturdays.
Boring week really…
- How did you master the art of making macarons?
- What was the strangest/ most original cake request?
- What kind of cakes do you sell and which one are the most popular?
- What is your favourite French dessert?
*All pictures courtesy of Armelle
Where to find Armelle?
Main Street Kilcullen Co.Kildare
+35345 480 697
Follow Armelle on Facebook here
Follow Armelle's tweets here